18 Feb 2015
The objective of this module is to produce a print magazine. It is, as last semester, a team project. The content of the magazine will be features, news stories and reviews that we write. The magazine will be constructed on Adobe Indesign.
The evolve magazine team will continue however two of the original team have moved to another group. The five of us remaining are: myself, Sarah, Alice, Lucy and Genevieve.
L to R Sarah Julia Gen Alice and Lucy
It was agreed to ‘tighten up’ the focus of the magazine to target a more specific market. It has been decided that evolve will be a well-being magazine with appeal to women aged 18 to 30 plus. We will include some stronger campaign pieces on issues that affect women.
New evolve Mission Statement:
We intend on giving a platform to hot-topic campaigns that may have not reached their full media potential.
evolve magazine is a female wellbeing magazine targeting women within the 18 – 30 age bracket.
Using high-tech magazine format to appeal to our audience we will focus on the multi-sided aspect of campaigning as well as covering other issues regarding women’s health and wellbeing. The other issues being explored could be work related, family related, personal etc. provided they have a direct impact on women.
Aiming to keep costs at a bare minimum for both ourselves as a company and our readership, our focus is on good quality content and advertising.
evolve is a way to mediate at times hidden issues and the formality of campaigns in an informative yet entertaining way.
Focussing heavily on campaigns and issues, evolve is giving their audience the tools to educate themselves on any issues that may affect them now or in the future.
The team ethos is still strong and we are meeting regularly to discuss our progress.
This week we have had two meetings, to decide our roles and responsibilities. I am Chief sub-editor and will oversee all finished pieces for proof-reading and theme consistency.
I am now researching for my first feature and a review.